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Liverpool seal L80m shirt sponsorship deal with Standard Chartered
• Four-year deal equals Manchester United deal
• New sponsorship will begin at start of 2010-11 season
Liverpool have been sponsored by
Carlsberg for 17 years but from next season will have Standard
Chartered on their shirts.
Liverpool
are set to announce a new shirt sponsorship deal worth L80m over four
years – the most lucrative in football history and equal to that of
Manchester United.
The London-based international bank, Standard
Chartered, are believed to be behind the deal starting in mid-2010
which should give the manager, Rafael Benítez, some much-needed funds
for the transfer market.
Liverpool co-owner George Gillet had
earlier stated that a new deal was in the offing and that supporters
woiuld be impressed by the new sponsor.
"I think people will be
pleased and surprised," Gillett told a Canadian radio station. "It will
be one of the great, worldwide corporations. And I think it will be a
sponsor people will be pleased and surprised to be associated with."
Gillett,
who has just agreed a deal to sell his Montreal Canadiens ice hockey
franchise in a deal that could be worth as much as $600m (L360m), said
that Liverpool are in excellent financial condition.
The club is
in outstanding shape," Gillett said. "Economically, it's never been
stronger. We just paid down our debt very substantially. We have less
debt per dollar than any club in the league."
[uredio dr.Damir - 14. rujna 2009. u 13:21]
sve prolazi sve se mijenja, idu dani idu godine, samo Zrinjski ostaje ponos moje Hercegovine