Dominik77 je napisao/la:
Kakve serije se igraju na istoku. Još ako Boston profucka 3:1 moze se reci najbolji playoff u 30 godina. To podaci o gledanosti potvrđuju.
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The NBA is touting the first round of the playoffs as the most-viewed since 1993. The league says the round is averaging 3.84 million viewers through 27 telecasts, up 7% from last year
NBA supporters are celebrating and asking OutKick for comment. History suggests Bill Simmons may soon mention me on his podcast while praising the league’s latest viewership averages.
That said, we caution those getting too excited on the message boards. While the numbers the NBA is promoting are technically accurate, they are also misleading.
For one, the year-over-year comparisons are invalid. The distribution has changed. This year, games air on ABC, NBC, ESPN and Prime Video. Previously, they aired on TNT, ESPN and ABC. The difference between games on a cable channel like TNT and those on a broadcast network like NBC is significant.
Regional sports networks also no longer carry first-round matchups under the new rights agreements. In past years, fans in major markets like New York and Los Angeles could watch local Knicks and Lakers broadcasts. That option is gone. Viewers now have to watch the national telecast, greatly inflating national estimates.
Another factor is the measurement system itself.
The 2026 postseason is the first to be fully measured under Nielsen’s Big Data + Panel metric, introduced last September. Early readings suggest the new methodology has increased live sports viewership by about 8%.
Some estimates say the methodology change has increased NBA playoff averages even higher, closer to 13%.
Taken together, it is entirely possible that fewer Americans are watching the playoffs this season than last. The claim that this is the most-viewed first round in 33 years is completely false.
