Costa će ipak na posudbu tamo otići

Pa s obzirom koliko je njegovih dresova prodano po Južnoj Americi, nema teorije da je gubitak. Za razliku od Arde Turana recimo.

https://www.theguardian.com/football/the-set-pieces-blog/2016/aug/24/transfer-window-market-myths

No club has ever directly recouped a player’s transfer fee through shirt sales. Adidas, Nike, Puma and other kit suppliers get 85-90% of shirt sale revenue and this is the industry standard.

As an example, Manchester United have a 10-year kit deal with Adidas worth L750m. This is one of the largest kit deals in football and easily the largest in the Premier League. However, the primary reason Adidas is paying Manchester United L75m per year is not simply to have a tiny logo emblazoned on United’s kit and use the club for marketing purposes. Of course, being associated with one of the few truly global clubs in football helps them capture market share in emerging markets and further solidify its presence in existing markets. But for the supplier, kit deals are licensing deals, and that’s where the real value lies to Adidas.

For any cynical readers who may not be so inclined to take our word for it – after all, it is a popular myth – just look at how United and Adidas announced the deal in July 2014, where the partnership is described, quite clearly, as a licensing package. In fact, Adidas CEO Herbert Hainer triumphed the deal as a “collaboration [that] marks a milestone for us when it comes to merchandising potential. We expect total sales to reach L1.5bn during the duration of our partnership.”

Despite the nonsense you may have heard about Zlatan Ibrahimovic shirt sales generating L50m for Manchester United, which would far exceed his wages, it’s simply not true. In fact, United don’t even automatically receive the 10-15% industry-standard royalty payment, no doubt because the up-front L75m annual payment is so large. United’s royalty payment only kicks in once a certain number of shirts are sold.

Just under three million Manchester United shirts were sold last season. As a case in point, let’s assume that Ibrahimovic helps sell an additional 300,000 shirts. A 10% increase is a very optimistic projection, especially considering Ibrahimovic is a Nike athlete and won’t be engaging in any Adidas promotional activities on his own. His image rights deal with United will almost certainly allow the club to feature him in Adidas promotional activities, as long as he appears with at least two other United players and the activity does not imply that Ibrahimovic is giving a personal endorsement to Adidas.

Additionally, while many United fans may choose to buy an Ibrahmovic shirt, over, say, a Chris Smalling shirt, a lot of those fans were already going to buy a shirt in the first place.

Let’s also assume that United’s royalty kicks in after three million shirts are sold, and the club receive a 15% royalty on each subsequent shirt sold. Assuming a price of L70 per shirt, that’s an additional L21m in gross sales from 300,000 shirts. Manchester United’s cut of that would be just over L3m. Now, L3m is not an insignificant amount, but it offsets less than 20% of what Ibrahimovic will likely cost the club this season (wages, agent fee, signing bonus, image rights deal).

So, at best, United are likely to see around L3m in additional revenue. While certainly not a paltry sum, it doesn’t come close to covering his costs, let alone help United earn an additional L50m. Put simply, there’s a reason why Adidas has earned more in the last six months than Manchester United, one of the highest-earning football clubs in the world, has earned in its 138-year existence.

Da, James donio prodaju dresova.

Arda Turan donio Beko, Turkish Airlines i Lassa Tyres 

Kako donio, tako će i odnijeti sa sobom...

When a club buy a big name player it can dramaticly increase the shirt sales, like for example James Rodriguez who singed for Real madrid in the summer of 2014 after stunning world cup and it is believed that Real madrid managed to recoup third of his transfer fee within few weeks through his shirt sales.

Jamesov dres je treći najprodavaniji dres Reala.

A ovo da se dresovi ne isplate meni ne drži vodu. Pa normalno je da proizvođač dresova zauzme veći postotak od dresa jer on to sponzorstvo masno plati svojim dugogodišnjim ugovorom unaprijed.
Pa ne bori se Real da potpiše ugovor s Adidasom, već obratno. Adidasu normalno odgovara da ima dresove za tako velikog giganta jer je prodaja masovna. A Realu je svejedno čije dresove imaju, tko plati više - njegovo.

A neka Realu i ostane tih 20%. 20% od 100 eura je 20 eura.
35 milijuna eura / 20 = 1 750 000 dresova / 3 sezone = cca 585 000 dresova po sezoni

Procjena je da Real ima oko 42 milijuna fanova u svijetu. Znači, neka je svaki 70. navijač u 3 sezone kupio Jamesov dres i isplatio je 35 milijuna.

Navodno je Real lani prodao preko 2,3 milijuna dresova. Znači, brojke bi mogle biti i tu negdje.

prije svaki 7000. navijac, a ne svaki sedamdeseti. Koliko tih velikih realovaca izvan Europe ima 100 € za originalni dres?

Alves u Parizu (ne turistički), na liječničkom (ne, nije bolestan)!

Valjda Vugi i ovo broji pod adidasovu zaradu.