umro Bernard Tapie
Born in occupied Paris on January 26, 1943, Tapie's beginnings were modest, selling televisions by day in working class Belleville while trying his hand as a crooner by night.
But he soon ditched the singing and amassed a small empire by the time he was 30 by taking over failing companies, scooping up 50 within a few years.
In 1990 he made headlines by buying the German sportswear giant Adidas
Adidas was nearly bankrupt when Tapie took it over. His five year plan saved the company, the major change being the marketing with the recruiting of Bob Strasser (former Chief of Design from Nike), and the change of image of the brand (the logo for example was changed, from the lotus flower to the more modern (and still current logo) three stripes triangle). Like Nike, manufacturing was largely moved to Asia, and the distribution network was completely redesigned. In 1995 Adidas was listed on the Stock Exchange for a valuation of 11 Billion francs, more than six times the price Tapie paid to acquire it.
A sports fan with a boxer's build, Tapie also used his fortune to buy a cycling team which twice won the Tour de France.
In 1986 he purchased one of France's most-loved football clubs, Olympique de Marseille, guiding the team to five successive league triumphs and the 1993 Champions League title.
i on je bio pjevač, kao i Berlusconi 😀
[uredio ian wright - 03. listopada 2021. u 11:37]
