The curse of the Toon returns
You could be excused for calling it the Curse of the Toon.
Some might call it the Curse of Kevin Keegan.
What is undeniable is that managing Newcastle United is one of the most demanding, formidable and fractious jobs in the business. In fact, it’s almost unmanageable.
When Keegan was England boss, he asked a few of us whether we thought his time at St James’ Park had been a success. I told him it hadn’t because of the simple fact the club had not won anything during his time on Tyneside.
This surprised him. He replied: “But what about the football we played? Isn’t that what it’s all about? On that score, I reckon it was a tremendous success. You’re being a bit harsh.”
He was right. Newcastle may not have won the title for 80 years. They may not have won the FA Cup since the glory days of Jackie Milburn in the 50s.
Their last piece of relevant silverware may have been the European Fairs Cup in 1969.
But Geordie fans still judge every manager on what Keegan brought to Newcastle in the mid-90s.
Yes, they blew a 12-point lead at the top of the table in 1995-96 to let Manchester United back in.
They then started like a train the following season before, again, having to settle for second place.
But Newcastle supporters loved the style. They loved players like Peter Beardsley, David Ginola, Les Ferdinand, Alan Shearer and Philippe Albert.
Embedded in their memories is the outrageous chip by Albert that concluded the 5-0 demolition of Manchester United at St James’ in October 1996.
But that was as good as it got. Keegan left after falling out with the board and it has never really been the same since. That magic has never been recaptured.
No, they never did win anything but the memories are still vibrant with the team playing football the way Newcastle United supporters liked their football to be played. In fact, it was the way EVERY football fan wanted their team to perform.
And that, for many of us, has appeared to be the root of the problem at Newcastle.
In that all-too-brief spell under Keegan, the people of Tyneside were treated to a mesmeric, mind-blowing drug.
Their club were up there with the very best — at many times, they WERE the very best.
Yet the owners of the club — the people least-well equipped to deal with success because they had no experience of the years of famine — took the Keegan era for granted.
In their minds, it would continue. They became arrogant, full of themselves, thinking it was they who wielded the magic wand.
The Halls and Freddy Shepherd strode about the town — and elsewhere — imagining they had unlocked the door to success.
That it was all down to them. That whoever they appointed, the glorious dawn created by Keegan would continue — and they would bathe in the magnificent rays of summer that would follow.
After Keegan, well, just go for another big name. Except Kenny Dalglish, fortunate to inherit a powerhouse at Liverpool, was found out on Tyneside.
Ruud Gullit and sexy football? That didn’t last long, either. It was all heading in the opposite direction.
The men who ran Newcastle were discovering that sexy names — big footballing stars who they hoped would make them look good — did not work.
And then they went back to their roots. Bobby Robson was a Geordie, here was a man who knew and understood the locality, a man of enormous character and pedigree, a man who would weld together the club and the fans.
And he did. Three top-five finishes. Champions League football — and still it wasn’t enough.
Still Shepherd wanted more. But what did he want more of?
He and the Halls had made untold millions out of the club. You got the feeling that now that was all they were interested in.
And so it was Graeme Souness, Glenn Roeder and now, the final casualty, Sam Allardyce. Shepherd sacked Robson and, in his final act, appointed Allardyce. What a legacy. Having made £40million or so, why should he care?
And so we come to Mike Ashley. A man known best of all in the City for his reticence, he suddenly became a man of the people, a co-traveller with the Toon Army in his black and white jersey.
Along the way, he heard all the gripes and moans. Novice that he is, he believed them.
And so he came to the knee-jerk decision to sack the manager. Because, like so many chairmen before him, he thought that would make him one of them — by doing what the fans wanted.
Newcastle supporters, though, are living a very old dream.
Keegan made them believe they were one of the elite and yet their record over the last 50 years suggests exactly the opposite.
The 50,000 who pour into St James’ every other week may find this unpalatable.
But the last decade is not so much under-performance as par for the course.
It’s time to wake up.
"Skromni" navijaci "svraka" bi htjeli Mourinha, Sheareru ne vjeruju